Todd Abrams and Brandan Fokken have an issue with the term
bod.” These two fathers, fitness fanatics, and entrepreneurs
work hard to maintain their strict diets and fitness regimens while
being supportive partners to their wives and spending as much
quality time as possible with their kids. With their new joint
enterprise, DadBods Inc., they hope to transform what we think of
when we hear “dad bod,” and hopefully inspire more busy fathers out
there to stay accountable when it comes to maintaining their health
and setting a good example for their families.
Fitter as a Family
Abrams: I’ve been married for 21 years and
have three kids—a 19-year-old, a 15-year-old, and a 3-year-old.
My wife and I take turns going to hockey games, dance
competitions, driving the kids to school. It works like any sports
team. You’ve got a captain and an assistant captain—but my wife
is the captain. Fitness has been a family lifestyle since we’ve
been together. It’s been great for the kids. No one has to tell
my oldest to go to the gym. His friends might be at a party, but he
has a goal: He wants to play in the National Hockey League. Even my
3-year-old mimics me doing ab exercises.
Fokken: My wife, Amber, is also in the fitness
industry, and that’s how we met. Now we have a 2-year-old son
named Eastan. You have to communicate. We’re always asking,
“Can I help you with this?” We’re very supportive of each
other. My wife does more than I do, I admit, but I have my part. I
make dinner 95% of the time. After dinner, it’s family time.
It’s very Groundhog Day, very routine.
Make the Time
Abrams: It frustrates me sometimes because I
see fathers who don’t take care of themselves. In my mind, they
have a responsibility to their kids. I train every day at 3:30 in
the morning—it doesn’t matter if I’m on the West Coast or
East Coast. For me, the fitness side is a balance, and it makes me
a better person, a better father, and a better husband.
Fokken: I don’t have time to eat six, seven
meals a day, taking protein, and making shakes. I work with
REAAL EEAs, and
they’ve simplified things for me. I’ve been able to maintain
muscle more easily on their product, whereas in the past everything
was counting calories and macros, which is really inefficient. So
that’s helped me in my home life.
Redefining the “Dad Bod”
Fokken: I called Todd six years ago because I
wanted to work with him, and we hit it off right away. Our values
are the same, and we have the same kind of energy, and we’ve been
friends ever since. Last year, there was a big thing about “dad
bods,” where women were attracted to guys who were out of shape.
But what about the guys who want to teach their kids to go for more
and work hard and keep fit? Basically, DadBod Inc. is about not
settling for what people consider the quintessential dad bod.
It’s more of a movement. We’ll have a website, online challenges and
contests, a podcast [The DadBod Show], and other ways to showcase
how we as healthy dads live our lives as a whole.
Abrams: DadBod Inc.’s tagline is “The
business of being a dad,” because it’s really about
responsibility and accountability. Our mission is to provide a
solid foundation for fitness and fatherhood; it’s about making a
commitment. This will probably piss off some people, but I ask
guys, “Are you qualified for the job of being a dad?” I think
that there are a lot of people who are probably unqualified for the
job, and it’s not that they can’t be, but there has to be that
Todd Abrams is the CEO and founder of Icon Meals. Brandan Fokken is an IFBB
Pro League competitor and founder of Fokken Nuts. Their joint venture,
DadBod Inc., aims to redefine
the “dad bod” through fitness and nutrition plans, podcasts,
coaching, and tips for fit dads.
Source: FS – All – Fitness – News
Dad Bod 2.0: Redefining the 'Dad Bod'